Off the beaten track with One SMG
Feature story within Paint & Panel (pages 26-28) November | December 2023
Story includes interview with Linh Bui, COO & CFO One SMG and John Zulian, General Manager Smiths BodyShops.
Operating in regional areas is a very different scenario to the big cities and being embedded in the local community is vitally important.
“What we see in the regional centres is that our model is very much about customer service. A lot of our customers live two hours, sometimes four hours away from our dealerships. We’re the regional hub, so they drive in to see our people. At times we deliver. So for us it’s about building trusted relationships and providing quality customer service and the repeat patronage that comes with that, both from a vehicle sale point of view and from a service and parts as well as repeat business.” The group currently has three bodyshops all in South Australia. “Now we’ve perfected that model for collision shops in our three sites, our idea is to have crash repair co-located or in the same town as each of our dealerships,” Bui said.
“We are also looking to expand our bodyshop footprint throughout SA and into other states. That’s our medium term goal, we’ll be opening dealerships in other states too.”
Read the full article here: Paint & Panel (pages 26-28)
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